I’m proud to debut the brand strategy behind the logo design for writer, blogger, and storyteller, Victoria Ellyse.
Victoria Ellyse is a comprehensive online blog dedicated to individual stories, shared connection, and authenticity unlocked. Through the platform of her blog, Victoria provides community, shares inspiration, and highlights the power of story — inclusively and authentically. She values that everyone has a story and everyone’s story is worth sharing.⠀
If you know Victoria, you probably recognize her gift for expression. Victoria’s perspectives are healing. She shares story in a way that’s thoughtful and yet, entirely natural.⠀
Victoria curated all of the imagery for her mood board after taking my course, Graphic Design for Non-Designers, in the SHE x SHINES Academy. I simply arranged her concepts into the mood boards you see here.
In her own words, Victoria says:⠀
“Storytelling is an ancient art and I welcome all to this space who are here to share, grow, and learn. I hope you learn something from my story and the stories you find here. I hope you share your experiences and what you’re experiencing. And above all, I hope you leave this place having grown in some way. I can’t wait to learn from you as well if you choose to join me in this journey.”⠀
Initially, Victoria indicated that she was drawn to sans-serif fonts. We decided to include an light, elegant sans-serif font in her tagline. However, I also encouraged her to embrace serif font options for the way they deeply connect to history in storytelling. In this way, I hoped a serif font would depict a worldly and bookish feel.
We used this an elegant and iconic serif font in Victoria’s secondary logo and her brand mark to include the history of storytelling and the feeling it evokes as staple in her brand. The final logos were paired with a dainty floral accents, a sharp sans-serif tagline, and a warm and earthy color palette to pull the brand together.
You can find the final brand in action on Victoria’s blog, where she owns her new branding and demonstrates her talent as an amazing writer. Overall, I’m so honored to be apart of the way she tells story and I love the way her elegant new brand logo speaks to her mission in story.
Victoria Ellyse is one of my Logo Express brand design clients. We’ve collaborated to develop the brand strategy behind her new logo design. Our work together includes my style discovery process, responsive logo design, and a comprehensive brand standards guide to lay the foundation for a brand that stands the test of time. If you’re ready to see your vision and your expertise reflected in your brand, click the link below to schedule a free 15-minute Discovery Call.
July 29, 2020
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